Vision

To become an excellent and leading center of halal studies serving the Indonesian community and the global society.

Mission

• To develop comprehensive halal studies in food and beverages, cosmetics, pharmaceuticals, instrumentation, distribution systems, and halal tourism for the advancement of the Indonesian and global halal ecosystem.

• To enhance the role and contribution of the institution in providing information, education, and advocacy on halal product assurance for the Indonesian community and the global society.

• To establish and strengthen collaboration with various stakeholders in order to improve quality and achieve institutional objectives.